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SITUATION/PROBLEM: The company wants to communicate to his stakeholders that all the business actions aiming at achieving business goals will be conducted in accordance with reasonable social expectations of the tobacco company.
PROJECT DESCRIPTION/SOLUTION: Realisation of the project included several stages: Preparation and planning
Listening stage
Replying stage
Implementation stage
Fulfilling commitments In January this year, BAT Polska published a brochure which talks about realisation stage of undertaken commitments accordingto the previously assumed measurements; the brochure was sent to all the social partners of the company and it was placed onthe web site of the company.
BENEFITS:
CHALLENGES:
WORTH REMEMBERING